About Us

Mamori is able to supply the coffee from many origins in Indonesia, and mostly selling the coffee sourced from Sumatera.

We strive to grow our business with honesty, integrity and sustainability.

The Founder

N. Naugan Simanungkalit,has been involving in coffee business for more than 10 years, both in domestic and international market

She had served as USA Regional Manager of Coffindo Corporation, coffee exporter company based in Los Angeles, USA, and had participated in several Specialty Coffee Exhibition in US and Japan (SCAA & SCAJ), also in charge at the Foreign Affair Department of AEKI / AICE (The Association of Indonesian Coffee Exporters), and involved in Asia Coffee Symposium event. Recently she also served as Director of PT. Biji Kopi Internusa, the subsidiary company of Sinarmas.

Prior to join Coffindo, she served as Public Relation Coordinator at JW Marriott Hotel for Food and Beverage Department, and the Representative from North Sumatera, Indonesia for SSEAYP (The Ship for South East Asian- Japanese Youth Program), which involve 11 countries.

Our Brand

“ALFEE” – Grade A Indonesian Coffee

ALFEE stands for It’s All About Coffee, About The Coffee Bean, About The Coffee Leaf, About The Coffee Waste

ALFEE Coffee is certified Halal by MUI with number LPPOM –ID31110000162380921. We uphold the standard in presentation of products using Halal ingredients.

Certficate of Competence with number – 10000 7510 0 0028521 2020 in the area of Food Safety with qualification of Food Handler  


2019 : Top Big 3 Jakarta Entrepreneur competition Jakarta Entrepreneur (Jakpreneur), is a platform for creation, facilitation, and collaboration in the development of MSME that are carried out through an entrepreneurial  ecosystem, such as start-ups, educational institutions, and financial institutions.

2022 : Top Big 15 Food Start Up Indonesia competition held by The Tourism and Creative Economy Ministry The Food Start Up 2022 (FSI 2022) was conducted as a means to develop the culinary sectors, seeks to inspire the culinary business through a balanced orientation among sustainability, social impact, and profitability. There were about 2000 applicants registered for this event, and the 2022 FSI Demo day was held simultaneously with the Asian Venture Philanthropy Network (AVPN) Global Conference 2022, which was the G20 Indonesia side event

2024 : Selected as the top 34 MSMEs out of 500 applicants to access a full 1 year entrepreneur program development held by Bank of Indonesia DKI Jakarta branch

2024 : Selected as one of the potential MSMEs to be franchised by the Ministry of Trade 

Our Address

Apartement Pancoran Riverside Jl Pengadegan Timur I No.30 Kel. Pengadegan, Kec. Pancoran, Jakarta Selatan – 12770